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It’s A Present Concept Store in Amsterdam: Behind the scenes

At The Cool Club we are always looking for the coolest stores, concepts and hotspots.

That is why we decided to interview the brains behind the concept stores in Amsterdam that are trending right now. We asked them to explain their concept to us and share their secrets.

This week It’s A Present caught our attention! It is perhaps the nicest gift & gadget store in Amsterdam.

Tell us about the concept…

We wanted a store where you can find a gift for everyone from your grandmother to your neighbour. If you can’t find it with us, you won’t find it anywhere.


How is the neighbourhood? And how does It’s A Present fit in with this?

We have shops in the Haarlemmerstraat and in the 9 Straatjes. Both are nice neighborhoods, with a different audience.

In the Haarlemmerstraat we have a mix of local residents, day visitors and tourists. Our locals come back regularly, which is really nice for us.

Both streets are fun and have a diverse range of stores without the big chains. Each small shop offers a unique experience.


What was the motivation to start It’s A Present?

The goal was to start a gift store where there is something for everyone, with a good mix of original gifts that come from all over the world.

Best thing about having It’s A Present?

The diversity on offer and the constant search for new stuff. It is really nice when products we love also sell really well.

We are always looking for new brands and regularly go to fairs at home and abroad to keep stock fresh. We also visit many cities and browse the internet too.


What distinguishes It’s A Present from other concept stores?

We distinguish ourselves by the diversity of what we offer and the fact we have something to suit every budget.

Our offer of cards is huge too and we are very proud of it. Not the usual cards you see everywhere but original maps that come from all over.


How would you describe whats on offer at It’s A Present?

We have various sections in our stores:

For kids we have everything from night lights to soft toys. We stock brands such as A Little Lovely Company, Petit Monkey and Ninjte.

We have gadgets, including a large collection of Funko moviegadgets, Nanoblock (mini building blocks from Japan)

In our living and lifestyle section we carry a large range of items to spice up any interior, from vases and cushions to wall deco and plants in jars. Brands include; Bloomingville, HK living, IXXI, Hubsch and Karlsson.

We stock games from Tuesday Dilemma, The Cool Club Cards and more.

In kitchen we have mugs, handy kitchen gadgets, wine carts and more.

Do you think the concept is finished?

A concept is never finished! You always have to keep looking for new products and stay alert to new trends, which is exactly what makes it fun.